We are pleased to announce the acquisition of Earthbar, Inc, a specialty foods and nutritional juice bar, by our client Alive Brands, a consumer-focused private investment firm. Coil acted as the exclusive financial advisor to Alive Brands and was responsible for successfully structuring, negotiating and closing the transaction.
Earthbar was founded in 2007 by Bernie Bubman, a leading innovator in nutrition, pharmacy and health foods. Earthbar develops and delivers healthy living solutions in the form of superfood smoothies, organic cold-pressed juices, nutritional supplements, prepared food and healthy snacks. Earthbar currently operates in 13 locations throughout Los Angeles, including 10 Equinox health clubs. The Principals of Optivest and Alive Brands partnered together to structure and negotiate the acquisition of Earthbar with a plan to collaborate with Earthbar's management group to further develop the Earthbar healthy living solutions concept into a national and global brand with a large-scale retail footprint.
Alive Brands is a consumer retail-focused private equity firm founded by veteran Panda Group restaurant executive, Robert Lustig, along with Arturo Sneider, founder of Primestor Development and Ricardo Sneider, President of One World Apparel. Alive Brands seeks to leverage its domain and operating expertise by investing in and/or acquiring emerging restaurant, retail and food service brands that are not fully developed, yet represent compelling growth opportunities.